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Beverage Alcohol Industry Experts

Why BWC?

Reputation

Unrivaled Industry Relationships

Awesome Experienced Team

Bump Williams is well known, respected, and sought after within the Beverage Alcohol industry, whether as a hands on business expert, a key speaker at events, or a primary source for an article or podcast.

Awesome Experienced Team

Unrivaled Industry Relationships

Awesome Experienced Team

We are dedicated, knowledgeable, analytic, and professional with a sense of humor.

With over 80 years of combined Beverage Alcohol experience, BWC is the team to partner with.

Unrivaled Industry Relationships

Established relationships across the industry allow us to integrate everyone’s unique perspective, and identify industry trends, issues, and successes.

Tailored Approach

Intelligence & Insight

Unrivaled Industry Relationships

We listen to and identify your issues and goals, and recommend actions specific to you to address your challenges and

opportunities.

Intelligence & Insight

Combining knowledge gained from suppliers, distributors, and retailers, with fact based analysis and data, we are in a unique position to determine what’s ahead for the industry and what it will need next.

Diverse Client Base

Intelligence & Insight

We are honored to work with a wide-range of companies: suppliers, distributors, retailers, private equity firms, start-ups, small and medium size businesses, Fortune 500 companies.

What Our Clients Are Saying

“Bump provided us with a 'transformation' presentation we have used with independent retailers. … Our retailers have taken immediate action and changing sets, display activity and features based on Bump’s presentation.” – Distributor

“BWC’s value is in their ability to constantly be at the forefront of understanding retailer strategies, and opportunities through their existing relationships, insights, and experience. They are then able to translate those understandings into strategic and tactical solutions for suppliers and distributors to use to close gaps with their customers.” – Regional brewer

“We had an opportunity to work with 2-3 other consultants and while they all had data/analytics to offer… they were missing one key facet that BWC possessed far beyond simply providing data: information/experience/relationships across all 3 tiers and all CPG categories.” – Distributor

The TEam

Bump Williams – President & CEO

(Founder BWC 2008)

Bump’s long standing passion and reputation as a Beverage Alcohol industry expert stems from 30+ years working with and for major brewers and while at data & insights companies AC Nielsen, and Information Resources. Due to his relationships with suppliers, distributors, and retailers, Bump uniquely understands their businesses and interactions between them, providing real-time direction and recommendations to BWC clients. Bump is extremely well known throughout the industry, and is a sought out authority by media, financial firms, and industry event organizers.

Dave Williams – President

(BWC 2015)

Dave is the next generation “Williams” and our analytics czar. Having worked at analytics firms including Nielsen, Dave has 15+ years helping companies find answers to their questions and forecast for their future. Dave helps BWC clients understand their customers and consumers, evaluate their sales performance, and better understand the Beverage Alcohol industry, what is working, and what isn’t. He makes sure our clients have a clear understanding of their business issues, our recommendations, and how to take action.

Jennifer Stolarz – Chief Operations Officer

(BWC 2009)

Jennifer’s organization, communication, and technical skills help keep the BWC team connected, informed, and on track. With 30+ years of project management, business application analysis and design, and client support experience, she helps ensure BWC client deliveries are on time, to specifications, and that the BWC team has the database support needed to create them. Jennifer is persistent in representing our clients, coordinating efforts, or getting answers. She is well versed in the IRI and Nielsen web based reporting tools and databases. Jennifer spent 14 years at IRi.

Brian “BK” Krueger – VP Business Development & Portfolio Strategy

(BWC 2020)

BK brings a wealth of experience, business insights and strong relationships across the brewing and distributor community to BWC. His wide range of 20+ years in the Beverage Alcohol arena covers leading teams and implementing projects in all aspects of supplier sales and sales support, including training, organization development, territory expansion, export management, budgeting, deliverable strategy, sales programming, and field quality assurance. BK’s experiences help BWC partner with clients to reinvent their sales team and approach.

Dan Wandel – VP, Chief Strategy Officer

(BWC 2024)

Dan brings extensive experience in the flavored alcohol category, and a background in spearheading craft brewer thought leadership and consulting at IRi/Circana to the BWC team. His nearly three decades in the Beverage Alcohol industry, assisting suppliers, retailers, and distributors in maximizing their ROI through fact-based sales and consumer insights, has established him as a trusted industry expert.

Mark "Biv" Bivenour – Business Development

(BWC 2022)

Mark adds over 40 years of Beverage industry experience to the BWC team. Through his roles as VP Sales and Marketing for Columbus Distributing, VP Sales for Hill Distributing, CEO for 17th Star Distributing, as well as, EVP for Brew Kettle Brewing, Mark has extensive knowledge and understanding of supplier/distributor partnerships. This expertise helps distributors and small brewers understand the marketplace, their businesses, and maximize their relationships.

Beverage Alcohol Industry Experts

Beverage Alcohol Industry Experts

Why BWC?

Reputation

Unrivaled Industry Relationships

Awesome Experienced Team

Awesome Experienced Team

Unrivaled Industry Relationships

Awesome Experienced Team

Unrivaled Industry Relationships

Unrivaled Industry Relationships

Unrivaled Industry Relationships

Tailored Approach

Intelligence & Insight

Unrivaled Industry Relationships

Intelligence & Insight

Intelligence & Insight

Intelligence & Insight

Diverse Client Base

Intelligence & Insight

Intelligence & Insight

How We Can Help

Whether a start-up or well established, we can help guide you

What Our Clients Are Saying

The TEam

Bump Williams – President & CEO

Dave Williams – President

Jennifer Stolarz – Chief Operations Officer

Brian “BK” Krueger – VP Business Development & Portfolio Strategy

Dan Wandel – VP, Chief Strategy Officer

Mark "Biv" Bivenour – Business Development

Our Voice in the Industry

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