“BWC works closely and evenly across all channels so we get a clear perspective of brewers, distributors and retailers and specific issues at hand in order to balance the needs of all.”
– Regional craft brewer
“They add a personal touch. Get to know their clients both professionally and personally. Not just a transaction with their clients but a partnership.”
– National domestic brewer
“The value really comes in based on the depth of knowledge and insight they bring.”
– Multi-category industry leader
“Timely reports on important topics … are provided WITHOUT BEING ASKED FOR. Who DOES that?! BWC does, because they walk the walk when it comes to caring about their clients.”
– Global packaging manufacturer
Why BWC?
Reputation
Unrivaled Industry Relationships
Awesome Experienced Team
Bump Williams is well known, respected, and sought after within the Beverage Alcohol industry, whether as a hands on business expert, a key speaker at events, or a primary source for an article or podcast.
Awesome Experienced Team
Unrivaled Industry Relationships
Awesome Experienced Team
We are dedicated, knowledgeable, analytic, and professional with a sense of humor.
With over 80 years of combined Beverage Alcohol experience, BWC is the team to partner with.
Unrivaled Industry Relationships
Unrivaled Industry Relationships
Unrivaled Industry Relationships
Established relationships across the industry allow us to integrate everyone’s unique perspective, and identify industry trends, issues, and successes.
Tailored Approach
Intelligence & Insight
Unrivaled Industry Relationships
We listen to and identify your issues and goals, and recommend actions specific to you to address your challenges and
opportunities.
Intelligence & Insight
Intelligence & Insight
Intelligence & Insight
Combining knowledge gained from suppliers, distributors, and retailers, with fact based analysis and data, we are in a unique position to determine what’s ahead for the industry and what it will need next.
Diverse Client Base
Intelligence & Insight
Intelligence & Insight
We are honored to work with a wide-range of companies: suppliers, distributors, retailers, private equity firms, start-ups, small and medium size businesses, Fortune 500 companies.
How We Can Help
Whether a start-up or well established, we can help guide you
- Executive leadership & strategy
- Organizational structure & growth plans
- National accounts
- Class of trade strategies
- Shopper behavior & consumer insights
- Opportunity gap analysis
- Product portfolio & assortment
- Distributor partnerships
- Data tracking & customized analytics
- Training
What Our Clients Are Saying
“Bump provided us with a 'transformation' presentation we have used with independent retailers. … Our retailers have taken immediate action and changing sets, display activity and features based on Bump’s presentation.” – Distributor
“BWC’s value is in their ability to constantly be at the forefront of understanding retailer strategies, and opportunities through their existing relationships, insights, and experience. They are then able to translate those understandings into strategic and tactical solutions for suppliers and distributors to use to close gaps with their customers.” – Regional brewer
“We had an opportunity to work with 2-3 other consultants and while they all had data/analytics to offer… they were missing one key facet that BWC possessed far beyond simply providing data: information/experience/relationships across all 3 tiers and all CPG categories.” – Distributor
The TEam
Bump Williams – President & CEO
(Founder BWC 2008)
Bump’s long standing passion and reputation as a Beverage Alcohol industry expert stems from 30+ years working with and for major brewers and while at data & insights companies AC Nielsen, and Information Resources. Due to his relationships with suppliers, distributors, and retailers, Bump uniquely understands their businesses and interactions between them, providing real-time direction and recommendations to BWC clients. Bump is extremely well known throughout the industry, and is a sought out authority by media, financial firms, and industry event organizers.
Dave Williams – President
(BWC 2015)
Dave is the next generation “Williams” and our analytics czar. Having worked at analytics firms including Nielsen, Dave has 15+ years helping companies find answers to their questions and forecast for their future. Dave helps BWC clients understand their customers and consumers, evaluate their sales performance, and better understand the Beverage Alcohol industry, what is working, and what isn’t. He makes sure our clients have a clear understanding of their business issues, our recommendations, and how to take action.
Jennifer Stolarz – Chief Operations Officer
(BWC 2009)
Jennifer’s organization, communication, and technical skills help keep the BWC team connected, informed, and on track. With 30+ years of project management, business application analysis and design, and client support experience, she helps ensure BWC client deliveries are on time, to specifications, and that the BWC team has the database support needed to create them. Jennifer is persistent in representing our clients, coordinating efforts, or getting answers. She is well versed in the IRI and Nielsen web based reporting tools and databases. Jennifer spent 14 years at IRi.
Brian “BK” Krueger – VP Business Development & Portfolio Strategy
(BWC 2020)
BK brings a wealth of experience, business insights and strong relationships across the brewing and distributor community to BWC. His wide range of 20+ years in the Beverage Alcohol arena covers leading teams and implementing projects in all aspects of supplier sales and sales support, including training, organization development, territory expansion, export management, budgeting, deliverable strategy, sales programming, and field quality assurance. BK’s experiences help BWC partner with clients to reinvent their sales team and approach.
Dan Wandel – VP, Chief Strategy Officer
(BWC 2024)
Dan brings extensive experience in the flavored alcohol category, and a background in spearheading craft brewer thought leadership and consulting at IRi/Circana to the BWC team. His nearly three decades in the Beverage Alcohol industry, assisting suppliers, retailers, and distributors in maximizing their ROI through fact-based sales and consumer insights, has established him as a trusted industry expert.
Mark "Biv" Bivenour – Business Development
(BWC 2022)
Mark adds over 40 years of Beverage industry experience to the BWC team. Through his roles as VP Sales and Marketing for Columbus Distributing, VP Sales for Hill Distributing, CEO for 17th Star Distributing, as well as, EVP for Brew Kettle Brewing, Mark has extensive knowledge and understanding of supplier/distributor partnerships. This expertise helps distributors and small brewers understand the marketplace, their businesses, and maximize their relationships.
Dana DiGrandi – Client Service Director
(BWC 2010)
Dana ensures our clients are prepared for retailer and internal meetings by providing portfolio performance and analysis presentations for our clients’ use. In her 20+ years of experience, including 5 at IRi, Dana has worked with a diverse set of clients training them how to use data, and helping them understand their industry and improve their business performance. In addition to making sure our clients are good to go, Dana helps the BWC team be good to go as well.
Our Voice in the Industry
St Louis Business Journal
https://www.wsj.com/business/retail/bud-light-missed-out-on-the-super-bowl-party-a5387584
Bud Light’s Comeback Tour Will Hit the Super Bowl, Its Biggest Stage Yet
https://www.wsj.com/articles/bud-light-super-bowl-ad-2024-2824ab06
Brew Talks Boston 2023: State of the Industry A Three Tier Reality Check | Brewbound.com
Brewbound Podcast: Early 2023 Beer Trends with Bump Williams Consulting | Brewbound
Brewbound Live
https://www.brewbound.com/videos/innovating-in-an-increasingly-crowded-4th-category
Beer Industry: Get Your Brands, Expectations and Most Importantly, Heads Straight | Brewbound
Arlington Capital Advisors and BWC Launch Partnership to Consult on Mergers & Acquisitions Among Distributors
https://cododesign.com/bump-williams-consulting/
Coca-Cola’s Fresca to Join Crowd of Canned Cocktails - WSJ
Can Tequila Become America's Most Valuable Spirit?
Bump Williams Warns of ‘Long, Tough Summer’ Ahead for Beer Sales | Brewbound
Bump Williams: New Hard Seltzers Driving Growth While Core SKUs Still ‘Churning’ | Brewbound
Watch Data Club: Bump Williams Consulting Digs into Beyond Beer Trends | Brewbound
How Lemonade Became the Biggest Innovation in Hard Seltzer | VinePair
What 2021 Holds for Craft Hard Seltzer | VinePair
Beer without buzz: Budweiser stakes nonalcoholic claim with Bud Zero
Retail alcohol sales soar during coronavirus pandemic - UPI.com
Brewbound- BK Discusses Off Premise Deceleration Trends
Come See US
NBWA 87th Annual Convention, Sept 19 - Oct 2, 2024
San Diego, CA
87th Annual Convention & Product Showcase - NBWA: America's Beer and Beverage Distributors
Control the Controllables: A Forward-Looking State of the Industry
Dave Williams, President, Bump Williams Consulting and Arlington Capital Advisors
The theme of this seminar is about looking toward the future and envisioning what the beverage alcohol landscape might look like amidst:
what the beverage alcohol landscape might look like amidst:
– Current health and performance of leaders / trailblazers
– Ongoing emergence of select “catalyst brands”
– Overlap of beverage alcohol vs. total beverage
– Evolving consumer demographics and behavior
– M&A, consolidation, joint ventures and alliances
Understanding the potential realities that lie ahead can in turn influence the strategies and tactics you implement to grow and stay competitive in a changing alcohol market.
Contact us
To discuss how we can help you grow your business, please contact one of us directly, or through the general contact form below.
- Bump Williams (203) 338-1207 Bump@BumpWilliamsConsulting.com
- David Williams (203) 257-8795 Dave@BumpWilliamsConsulting.com
- Brian (BK) Krueger (512) 656-7650 BK@BumpWilliamsConsulting.com
- Mark Bivenour (614) 361-4168 Mark@BumpWilliamsConsulting.com