The Team

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(Founder BWC 2008)

Bump’s long standing passion and reputation as a Beverage Alcohol industry expert stems from 30+ years working with and for major brewers and while at data & insights companies AC Nielsen, and Information Resources.  Due to his relationships with suppliers, distributors, and retailers, Bump uniquely understands their businesses and interactions between them, providing real-time direction and recommendations to BWC clients.  Bump is extremely well known throughout the industry, and is a sought out authority by media, financial firms, and industry event organizers.

(BWC 2015)

Dave is the next generation “Williams” and our analytics czar.  Having worked at analytics firms including Nielsen, Dave has 15+ years helping companies find answers to their questions and forecast for their future. Dave helps BWC clients understand their customers and consumers, evaluate their sales performance, and better understand the Beverage Alcohol industry, what is working, and what isn’t. He makes sure our clients have a clear understanding of their business issues, our recommendations, and how to take action.

(BWC 2009)

Jennifer’s organization, communication, and technical skills help keep the BWC team connected, informed, and on track.  With 30+ years of project management, business application analysis and design, and client support experience, she helps ensure BWC client deliveries are on time, to specifications, and that the BWC team has the database support needed to create them.  Jennifer is persistent in representing our clients, coordinating efforts, or getting answers.  She is well versed in the IRI and Nielsen web based reporting tools and databases. Jennifer spent 14 years at IRi.

(BWC 2020)

BK brings a wealth of experience, business insights and strong relationships across the brewing and distributor community to BWC.  His wide range of 20+ years in the Beverage Alcohol arena covers leading teams and implementing projects in all aspects of supplier sales and sales support, including training, organization development, territory expansion, export management, budgeting, deliverable strategy, sales programming, and field quality assurance.  BK’s experiences help BWC partner with clients to reinvent their sales team and approach.

(BWC 2024)

Dan brings extensive experience in the flavored alcohol category, and a background in spearheading craft brewer thought leadership and consulting at IRi/Circana to the BWC team.  His nearly three decades in the Beverage Alcohol industry, assisting suppliers, retailers, and distributors in maximizing their ROI through fact-based sales and consumer insights, has established him as a trusted industry expert. 

(BWC 2022)

Mark adds over 40 years of Beverage industry experience to the BWC team.  Through his roles as VP Sales and Marketing for Columbus Distributing, VP Sales for Hill Distributing, CEO for 17th Star Distributing, as well as, EVP for Brew Kettle Brewing, Mark has extensive knowledge and understanding of supplier/distributor partnerships.  This expertise helps distributors and small brewers understand the marketplace, their businesses, and maximize their relationships.