“BWC works closely and evenly across all channels so we get a clear perspective of brewers, distributors and retailers and specific issues at hand in order to balance the needs of all.”
– Regional craft brewer
“They add a personal touch. Get to know their clients both professionally and personally. Not just a transaction with their clients but a partnership.”
– National domestic brewer
“The value really comes in based on the depth of knowledge and insight they bring.”
– Multi-category industry leader
“Timely reports on important topics … are provided WITHOUT BEING ASKED FOR. Who DOES that?! BWC does, because they walk the walk when it comes to caring about their clients.”
– Global packaging manufacturer
Bump Williams is well known, respected, and sought after within the Beverage Alcohol industry, whether as a hands on business expert, a key speaker at events, or a primary source for an article or podcast.
We are dedicated, knowledgeable, analytic, and professional with a sense of humor.
With over 80 years of combined Beverage Alcohol experience, BWC is the team to partner with.
Established relationships across the industry allow us to integrate everyone’s unique perspective, and identify industry trends, issues, and successes.
We listen to and identify your issues and goals, and recommend actions specific to you to address your challenges and
Combining knowledge gained from suppliers, distributors, and retailers, with fact based analysis and data, we are in a unique position to determine what’s ahead for the industry and what it will need next.
We are honored to work with a wide-range of companies: suppliers, distributors, retailers, private equity firms, start-ups, small and medium size businesses, Fortune 500 companies.
“Bump provided us with a 'transformation' presentation we have used with independent retailers. … Our retailers have taken immediate action and changing sets, display activity and features based on Bump’s presentation.” – Distributor
“BWC’s value is in their ability to constantly be at the forefront of understanding retailer strategies, and opportunities through their existing relationships, insights, and experience. They are then able to translate those understandings into strategic and tactical solutions for suppliers and distributors to use to close gaps with their customers.” – Regional brewer
“We had an opportunity to work with 2-3 other consultants and while they all had data/analytics to offer… they were missing one key facet that BWC possessed far beyond simply providing data: information/experience/relationships across all 3 tiers and all CPG categories.” – Distributor
(Founder BWC 2008)
Bump’s long standing passion and reputation as a Beverage Alcohol industry expert stems from 30+ years working with and for major brewers and while at data & insights companies AC Nielsen, and Information Resources. Due to his relationships with suppliers, distributors, and retailers, Bump uniquely understands their businesses and interactions between them, providing real-time direction and recommendations to BWC clients. Bump is extremely well known throughout the industry, and is a sought out authority by media, financial firms, and industry event organizers.
Jennifer’s organization, communication, and technical skills help keep the BWC team connected, informed, and on track. With 30+ years of project management, business application analysis and design, and client support experience, she helps ensure BWC client deliveries are on time, to specifications, and that the BWC team has the database support needed to create them. Jennifer is persistent in representing our clients, coordinating efforts, or getting answers. She is well versed in the IRI and Nielsen web based reporting tools and databases. Jennifer spent 14 years at IRi.
Dave is the next generation “Williams” and our analytics czar. Having worked at analytics firms including Nielsen, Dave has 15+ years helping companies find answers to their questions and forecast for their future. Dave helps BWC clients understand their customers and consumers, evaluate their sales performance, and better understand the Beverage Alcohol industry, what is working, and what isn’t. He makes sure our clients have a clear understanding of their business issues, our recommendations, and how to take action.
BK brings a wealth of experience, business insights and strong relationships across the brewing and distributor community to BWC. His wide range of 20+ years in the Beverage Alcohol arena covers leading teams and implementing projects in all aspects of supplier sales and sales support, including training, organization development, territory expansion, export management, budgeting, deliverable strategy, sales programming, and field quality assurance. BK’s experiences help BWC partner with clients to reinvent their sales team and approach.
Dana ensures our clients are prepared for retailer and internal meetings by providing portfolio performance and analysis presentations for our clients’ use. In her 20+ years of experience, including 5 at IRi, Dana has worked with a diverse set of clients training them how to use data, and helping them understand their industry and improve their business performance. In addition to making sure our clients are good to go, Dana helps the BWC team be good to go as well.
CRAFT BREWERS CONFERENCE Minneapolis, May 2-5, 2022
Seminar: Micro Marketing and Consumer Dynamics
Speakers: BK Krueger, Dave Williams, Nicholas Firestone
Thursday 5/5 3-4pm Room = 200A-J
This seminar will highlight the importance of:
VA DISTRIBUTOR COUNSIL, May 12-13
NORTH CAROLINA BEER & WINE WHOLESALERS ASSOCIATION
Annual Meeting, June 12-14, 2022, Pinehurst, NC
State of the Union and the World of Mergers & Acquisitions
SOUTHERN CALIFORNIA CRAFT BEER CONFERENCE, June 22-24
Future of Craft in America
BEVERAGE OVERVIEW to CANADIAN PROVINCES, August 10-12
AMERICAN DISTILLERS INSTITUTE (ADI), September 14-16, St. Louis, MO
To discuss how we can help you grow your business, please contact one of us directly, or through the general contact form below.