Known throughout the beverage alcohol industry, Bump Williams and Jeff Nowicki have worked with many beer, wine & spirits producers, retailers, and distributors over many years. They have helped numerous companies understand the marketplace and their consumers, find opportunities, analyze their business.
Bump and Jeff are frequent speakers at industry conferences, as well as sought after contributors for publications and articles.
With decades of industry experience, we have dealt with all aspects of brand sales, marketing, and analysis to increase sales and expand portfolios. In addition, we have a large network of resources and partners to utilize additional expertise if needed.
Our services include personalized consultations to discuss your business issues and goals. We provide a variety of approaches from scorecarding performance, forecasting, expansion, to industry trends and insights.
We provide insights, assistance, and data-based recommendations to help our clients grow their businesses. Bump Williams Consulting values our relationships, and we strive to achieve results in the most cost and time effective ways possible.
Do you monitor your performance in the marketplace? Is your sales force effective? Are your products optimally priced?
Trouble convincing retailers or distributors to carry your products? Is your product achieving maximum distribution and merchandising?
Do you understand who is buying your product? Who is driving the category? Where consumers are shopping?
Should you expand your footprint? Where should you begin? How did competitors fare?
Should you add a new style or flavor? Expand into cans? Add a new size or package type?
Should you acquire a brand? Are you trying to determine if you should sell your business?
An overview into vendor/brand/SKU performance and trends across core markets in relation to top competitors. Scorecards can be used to easily highlight strengths to key retailers. Results can be used to command priority when competing for limited shelf space.
Isolate the sales trends across various price tiers and identify where the source of sales gain/loss is coming from. This can also be used to identify price thresholds and be used to create a pricing strategy across new and existing SKUs.
Assess the effectiveness of a promotional event in a specific market or retailer. The results can be shared with retailers to showcase the benefits that the promotional campaign can bring to a brand(s) and encourage future participation.
Evaluate markets targeted for expansion by analyzing the current sales trends and health of segment/brand leaders. Emerging trends and growth areas are then compared with the target vendor portfolio to identify overlap and gaps.
Assess the forecasted potential for a target vendor’s volume sales over existing markets to achieve specific sales milestones over a specified time period. Forecasts can be used to help short-term goal planning through distribution growth.
Assess the forecasted potential for a target vendor’s volume sales over an extended period of time while using historical sales data to control for outliers and assumptions. Forecasts can be used to identify long-term potential based on historical performance.